For the next generation of cannabis businesses, market insight and customer intelligence has never been so important.
For launching products and services confidently
Product development teams and inventors often use interviews and focus groups to vet their ideas against market conditions and buyer perceptions. When primary research is done before final product development, it can potentially save companies from failed launches.
For improving profitability and customer loyalty
Although point-of-sale data is telling, so are customers. Is it your discounts and loyalty cards that bring customers back or something else? Can you improve your value to your customers by changing something in your product line or store? Is there a gap between the level of service you think you provide and the customer's perception of it? Using The Parabella to conduct qualitative interviews or quantitative studies may provide answers that you wouldn't get by asking customers yourself.
For justifying a new business case or expansion
Whether needing data for an investor pitch, assessing a potential merger/acquisition target or trying to find answers to complex cannabis startup questions, we can help source the latest information. Secondary research may be a cost-effective way to find the answers you need.
Become an Industry Professional Panelist
Whether you have a plant-touching business or work in an ancillary company, your expertise and knowledge are important. Besides, you may even earn a little money!